Estratégias afetivas presentes na divulgação de animais em programas de infotenimento: o caso da primeira leoa branca nascida no Brasil

Abstract

This is a study about the presence and use of affection in media narrative strategies observed in reports about the first white lioness born in Brazil. The objective is to investigate the occurrence of affection and emotions as a resource used by the press to attract the audience, especially in programs called infotainment, which mix journalism and entertainment. As a secondary objective, verify whether the use of affection by the press relations is appropriated by the media in their narratives. As a theoretical basis, it uses the sensitive strategies of Muniz Sodré (2006) and brings as a methodology the content analysis of Laurence Bardin (1977), verifying the prevailing narratives, through the categories sound, image, tactility and expressions. The research corpus includes five reports broadcast by the media, three on TV Globo (two on the Fantástico, one on the Encontro and one on the Vídeo Show) and one on TV SBT (Programa do Ratinho). In this way, we seek to understand how the relationship between press relations and the media takes place and between this and its viewers, having affection as a common element to all interlocutors in their interactions.