Entre mundos: histórias da tradição oral transpostas para o formato podcast

Abstract

This research investigates how the transposition of stories from oral tradition to the digital environment relates to collective identities. It focuses on digital sound narratives, analyzing two productions: Cidade das Lendas and Pavulagem, selected from a larger corpus of podcasts that address the theme within the Spotify platform. It uses a qualitative approach and content analysis to examine how the narratives articulate the construction of collective identities with territory, temporalities and cultural manifestations. From a folk-communication perspective, it relates the narratives of the digital landscape to Stuart Hall's studies of identity in postmodernity and Néstor Garcia Canclini's notion of cultural hybridization. The soundscape of the productions echoes as a fundamental aspect for connecting identities to the other elements under analysis. It plays an important role in evoking collective memories and configuring stories from a primary orality to the digital world. The results show that the digitization of traditional narratives not only expands the opportunities for their preservation and enhancement, but also faces the challenges imposed by capitalism. This process meets the demands of contemporaneity, facilitating the expression of multiple identities and transcending territorial boundaries.