A corporalidade na contaminação da informação: estudo de caso em THIS IS AMERICA

Abstract

This dissertation aims to propose a reflection on the relevance of corporeality in communication through the language of the video clip in general, and specifically, from the work This is America, by Hiro Murai, (2018), problematizing the overlapping between 'signages' (PIGNATARI, 1979) dance, cinema and audiovisual, through semiotic, aesthetic and sound-musical film analysis procedures. The body mediated by the medium in the video clip This is America, performed by Donald Glover - with his pseudonym Childish Gambino - can thus be seen as a body-process, in his corporal and performatic path of multiple references that produce open messages, crossed by information and constant symbiotic exchanges with the medium that transforms and resignifies them. Making a brief historical contextualization of its poetics and technological evolution, and of its hybridization, we investigate how the semiotic body is expressed by movement and specializes as a dancing body. Creating patterns in space and time, the video constantly recreates them through cultural and natural contamination, taken from communicative and significant references. Bodies that 'specialize in the field of expressive movement' supposedly acquire a greater power of communication. We took advantage of this research for a Master's Degree, as a way to study, analyze and reflect on the communicative processes of the dancing bodies mediated by the video screen, and their insertion in a multimedia world, where the arts and communications converge and interact. Authors such as Lúcia Santaella (2004), Arlindo Machado (2016) and Denise Guimarães (2007) were consulted. Methodologically, we used the semiotic path proposed by Cristiane Wosniak (2006) for an analysis of the medium video clip as a sign in its trichotomic relationship between the representamen the object and the Peircean interpretant. Theoretical contributions that guided the investigation, fall on Charles Sanders Peirce (2010), above all his 'speculative grammar' and his sign categories; the proposal of ‘time-images’ by the French theorist Gilles Deleuze (2007); in addition to Raymond Bellour (1997) thinking about the hybridization of languages on different screens and Michel Bernard (2001), among other scholars relevant to the analysis of audiovisual language. Glover / Gambino can be seen as a kind of actor / rapper who understands his work as a new type of cultural agent, more aware of his role as an artist and political activist, in a kind of new star system in the contemporary world within the scope of cyberculture.