Movimentos da espiral do “não-consenso”: ações e reações dos usuários conectados

Abstract

Understanding the “non-consensus” paradigm in the movements of internet users when interacting with publications of communication vehicles that adopt profiles on social networks, more specifically from comments in the spaces provided by Instagram, is the objective of this research. To this end, this study analyzes two types of comments from participating public in that network, which are direct and responsecomments, directed to the profiles of Folha de S. Paulo (SP), Estadão (SP) and Jornal O Globo (RJ) newspapers. These selected Brazilian newspapers are among the ten largest daily vehicles in terms of audience in Latin America on the digital social networks that have the largest number of users in the region, according to a survey by the Knight Center for Journalism in the Americas (2019). For the investigation, methodological principles of content analysis and argumentative analysis are used, in order to categorize the content manifested by the users in these spaces according to the subjects conveyed in the profiles of the listed newspapers – in order to investigate the ways of using these platforms and how they imply the tendency to escape the silencing, due to the fear public trial. Thus, as a starting point of the raised analyses, the study addresses the perspectives of the Spiral of Silence, according to NoelleNeumann, considering the possibility of reconfiguring its effects in the face of the scenarios and the unfolding of the subjects' sociability, which os strongly established by networks of online interaction. The traditional approaches regarding the conditioning of audiences to the suppression of opinions due to the fear of isolation are flexibilized when analyzing the behavior of connected users, in the contemporary world, within a panorama of the Spiral of Non-Consensus, proposed by this research.