O charme chulo do rock de Curitiba no jornalismo cultural independente do Brasil no século XXI

Abstract

After technological developments helped to promote to a radical transformation to the daily exercise of journalism in the early 21st century, especially in the cultural publishing area, the coming of new vehicles dedicated to music coverage on the internet allowed not only the comeback of the free and independent spirit of the Brazilian alternative press installed over the years 1970 amid censorship imposed on the country's major media, but also the complete disengagement of the estailished agenda system composed by releases and attention to artists imposed by the music industry. This meant a new space gap for independent bands and singers, coming from all over Brazil, without contracts to medium and large labels, these ones being multinational or belonging to Brazilian groups. Curitiba took so much benefits of this editorial freedom, since until the turn of the century it had not yet had a nationally known musical name, unlike other big brazilian cities outside the dominant cultural axis formed by Rio de Janeiro and São Paulo. In studying the official discography of Charme Chulo, a quartet created at the sime time as the new non-corporate vehicles of the Brazilian cultural media, this research analyzes how the positive reception of the band's identity and sound by the journalists allowed the establishment of a consistente career that provoked the definitive disruption of national geographical barriers and which one was marked by an annual schedule of interviews and concerts in cities and states from four of the five Brazilian regions.