Cinema de propaganda e persuasão política: influências do cinema nazista e bolchevique nas campanhas presidenciais televisivas de 2022 no Brasil

Abstract

This study analyzes the influence of cinematographic propaganda techniques developed during the Nazi and Bolshevik regimes on the Brazilian televised electoral campaigns of 2022, focusing specifically on the presidential campaigns of Jair Bolsonaro and Luiz Inácio Lula da Silva. Its goal is to understand how historical cinematic aesthetic and narrative elements were used to shape the candidates' public image. It employs a qualitative and interpretative methodology based on comparative content analysis of audiovisual campaign materials, identifying aesthetic techniques and concepts such as strategic framing, composition, and dialectical montage. The results indicate that Bolsonaro incorporated visual elements similar to the heroic and authoritarian aesthetics present in Nazi cinema, while Lula adopted a visual approach closer to the Bolshevik tradition, emphasizing collectivity and social solidarity. The research concludes that such cinematographic strategies reinforce the commodification of politicians, transforming them into symbolic products consumed emotionally and ideologically by voters. This practice intensifies political polarization and weakens rational democratic debate, highlighting the need for critical analysis of the impact of audiovisual techniques on contemporary democracy.