Dependência midiática como ferramenta de pesquisa e processo comunicacional: o caso Anitta

Abstract

By case studying and theoretical approach, this research talks about media dependency praticad upon the artist while product, that here is going to be analyzed by the carrer of Brazilian singer Anitta. There fore they will been an analisys over the representative elements that constitute her us an artist as a person. The question in this research is how this individual presents herself as dependent of her own imagetic constructions upon means of comunication and her public. This paper has in its general problematization the artist as a renowned person, its behavior, that refers to its dependency on the exposure of its image to maintain itself on focus. Also, how has the artist constituded its representation in this mediatic context. A bibliographical gathering on the concepts of media, celebrity and dependency has been made. Having as methodology a case study based on empirical knowledge. Theoretical authors like Marilena Chauí, Edgard Morin, Erving Goffman, Frédéric Martel, Cesare Guerreschi, Chris Rojek and Lúcia Santaella, will help to understand stardom, media, acknowleged being, and proposes artists as dependants on their image built upon the media, for the maintenance of success. Passing by studies and surveys, evidences suggest that the media dependancy is a research tool and comunicantional process.