Impactos da pandemia de COVID-19 no cinema e no audiovisual

Abstract

The following research presents the impacts suffered in the cinema and audiovisual sector during the Covid-19 pandemic. It seeks to observe whether consumption on streaming platforms, during the quarantine and after the end of social isolation, was consolidated as a habit, minimizing trips to the cinema or adding to the consumption of cinematographic and audiovisual works. To do this, it takes into account the changes suffered behind the cameras in productions, such as health protocols implemented in the most chaotic periods of the pandemic to the protocols maintained. In addition to reflecting on how the external environment directly impacts media production and consumption, showing the adaptability of the medium to the current scenario. It also presents the impact on movie theaters and how viewers changed their media consumption habits, the increase in streaming channels and how these channels became support for productions. The investigation is based on exploratory research and online qualitative/quantitative research to understand the population's new media consumption. The qualitative/quantitative research demonstrates the change that occurred during this period and how streaming channels became more consumed by the sample. With all the changes experienced during the pandemic, many practices were altered, bringing changes to the market and the public. The following research brings information to this historical context and demonstrates how the environment directly impacts production and consumption.