O aparato comunicacional midiático-religioso: evangelização católica na cultura digital

Abstract

The communication process in this 21st century requires knowledge and autonomy of the subject, as new technologies have promoted profound changes in communication dynamics. In view of this new environment, the thesis is that the Church, as a cultural institution, accompanies the process of innovation and resignification of its religious communication model, so that the evangelization and inculturation of the faith can be carried out using digital platforms, including the Click to pray app. From this premise, the question is: How does the interaction between the Catholic faith in contemporary society take place through digital technology mediated by the Click to pray application? The present study aimed to: bring theoretical discussions of the term culture, specifically religious culture within the Human and Social Sciences, to support the hypothesis about the acculturation process; to analyze the discursive/communicational challenges encountered by the Church for the inculturation of the faith with the use of digital media; and to compare the traditional catechization process with the interactive evangelizing apparatus. For such objectives to be developed, the study was carried out based on bibliographic research in Geertz (2017), Williams (2011) and Eagleton (2011), which address the concept of 'culture', as well as warn about the difficulty in conferring it. A univocal definition, as it is essential that it is situated in some context. Cuche's studies (1999) reflect the different interpretations of the term ―acculturation‖, elucidating that it is linked to a modification, to an arrangement of the way of life of an individual who 'leaves' his culture of origin and suited to the customs of another culture. To reflect on the construction of the process of signification and resignification in religious documents, among them: the Biblical Passages (Parables) and the Encyclicals and the Exhortations, the studies of the linguists of Martelotta and Palomares (2008) proposed that, the signification and resignification of shares are negotiated between the subjects involved and depend on the interests that are in evidence. Following, to deepen the 'catechetical process of the Church' and based on the studies of Alberigo (2020) and Bellito (2016), a survey was made of the "21 Councils" held by the Catholic Church, pointing out the objectives of these assemblies at different times in human history. In another moment, it was reflected on the 'evangelizing process' in the 21st century in which the author Sbarbelotto (2017) shows that, for the advancement of mediatization in its digital singularities, the Church needs to adapt to the "Digital Reform"2 . Research by Mcquail (2013), Jenkins (2009), Castells (2017) and Hjarvard (2015) bring reflections on the process of communication, mediation and mediatization in the digital environment, which are applied in the 'media religious culture. With this research, it was found: that there is interaction between the faithful and the Church from digital technology mediated by the Click to pray application, but the interaction does not occur automatically, but is built and maintained by the communicational action of the Institution and subjects.