As vozes do rádio: a participação do público na programação de emissoras de rádio da região celeiro do Rio Grande do Sul

Abstract

This thesis aims to verify how is the collaboration and participation of the public occurs in the programming of the radio stations of the Região Celeiro of Rio Grande do Sul by radio bias, in other words, it will seek to verify if the listeners of the radio stations can also be considered producers of content for these communication vehicles, and how this occurs. The thesis defended is that, despite the proximity between the public and radio stations in the Região Celeiro and the trends of globalization, the broadcasters' routines do not rely on the active participation of the public in content production, that is, the number of prosumers is still not significant and, therefore, it does not significantly affect the locution of the programs and journalistic production. To conceptually support the study, were used the works of Alvin Toffler, who coined the term prosumer, Pierre Bourdieu, with the concepts of habitus and fields, and Néstor García Canclini, with regard to cultural hybridization in Latin America, relating all concepts to the reality of the Região Celeiro. Moreover, studies that discuss radio, radio in times of technological convergence and radio in the interior, provide technical basis for the thesis, which mixes different methodologies: as exploratory research with questionnaires application and in-depth interviews with the directors of the chosen radios; afterwards, three broadcasters were selected (one FM, one AM that has already migrated, one AM in the process of migration), for the listening to programming, participant and systematic observation of the routines of content production and voiceover, interviews with content producers and announcers.Of the 28 radio stations in the Região Celeiro, only 10 have a complete report on Anatel's website, of which one chose not to participate in the survey. After the interviews with the directors, three radio stations were selected for listening and observation: Rádio Província FM 100.7 from Tenente Portela, Rádio Querência FM 89.7 (former AM 1120) from Santo Augusto and Rádio Difusora AM 1350 from Três Passos. Based on the observations and interviews, it is possible to confirm the thesis that the number of prosumers listeners is not expressive in the stations in the Celeiro Region, they can be considered much more as a information sources than content producers. Thus, audience participation does not significantly affect the production of content or even the locution of programs.