Presença online: estratégias e práticas discursivas da relação desintermediada entre coenunciadores no twitter.

Abstract

This work is part of the final results of the doctoral thesis, obtained from the proposal to study the implications of the presence of the journalist in online interaction platforms. In this research problem, are included three aspects derived from the hypotheses in the study: 1) the emergence of a tension between what is considered the purview of the public and the private, in the presence and action of professional journalists in the online social networking platforms, 2) the characteristics required of professional journalism to act in the online medium, permeated by the typological characteristics of content produced by them. 3) the involvement of organizations, of employers and planning strategies for the online presence, tensioning this process. The empirical corpus came from personal profiles Rosana Hermann, William Bonner and Fátima Bernardes on Twitter, then was expanded to the entire online presence of communication products in which they operate: the “Portal R7”, “Jornal Nacional” and “Programa Encontro com Fátima Bernardes”. The applied methodology brings together netnography process to the entry, to stay and to collect data in the field, followed by content analysis and discourse analysis, used as analysis procedures. The theoretical framework to support the development of this work includes works from Kozinets, Bardin, Charaudeau and Maingueneau. The discussion of the journalistic ethos in today's contemporary media scene points to new possibilities for professional activities of journalists in promotional activities from its presence in online interaction platforms through discursive strategies prepared to move the audience and provoke interaction.