O avesso da moda em the true cost (2015): a indústria do fast fashion no cinema documentário

Abstract

In addition to the wore figurines and costumes featured in films, cinema and fashion are sewn into other possibilities in contemporary screens. In the present study the theme of fashion in the cinema is approached through the documentary The True Cost (2015), of Andrew Morgan, in which the director presents through a discourse constructed by images, reports, and interviews, the operation of the fast industry fashion, current fashion system that aims at high speed of production and consumption of goods with fashion information. In analyzing such characteristics of the film, we problematize issues pertinent to truth and ethics in the documentary; how Morgan's production can be reliable, eloquent, persuasive depending on how it is seen and interpreted. To discuss the present discourse in The True Cost (2015), the paper uses the studies proposed by authors like Fernão Pessoa Ramos (2013), Bill Nichols (2005), among others, and their theories pertinent to the truth, reality, and ethics in documentary films. Another point presented and discussed in this research refers to the very theme discussed in The True Cost (2015); the social and environmental impacts of fast fashion, as well as changes in consumer behavior and its reflexes in contemporary fashion.